ugg boots lawsuit

Australian Ugg Boot Maker Forged to Change its Name Amid Trademark Dispute with US Giant

Main Narrative

In a significant development in the world of footwear, an Australian ugg boot maker has been forced to change its name due to a trademark dispute with a US giant. The decision has sparked a debate about the ownership of a term that has become synonymous with sheepskin boots lined with fleece in Australia.

According to a report by the New York Post, the Australian ugg retailer was forced to change its name over an action from Deckers Outdoor Corporation, the US shoe giant that owns the UGG brand. The company had been using the name "UGG Since 1974" in its overseas operations.

"We're being sued by Deckers Outdoor Corporation, you know them as UGG with the sheepskin boots," Todd Watts, the owner of the Australian ugg boot business, said in a video posted on TikTok. "They're trying to trademark the word 'ugg' and we can't use it overseas."

Recent Updates

Chronological Timeline of Recent Developments

• January 14, 2025: The New York Post reports that an Australian ugg retailer is forced to change its name over an action from Deckers Outdoor Corporation.
• January 15, 2025: 9News.com.au reports that Australian ugg boot makers will change their name after action from US retail giant Deckers Outdoor Corporation.
• January 16, 2025: News.com.au reports that an iconic Australian brand is forced to change its name.

Official Statements and Trustworthy Reports

• In a statement, Deckers Outdoor Corporation said that it had taken action to protect its trademark.
• The Australian ugg boot maker has not commented on the matter.

Contextual Background

Ugg boots have a long history in Australia, dating back to the 1930s. The term "ugg" has become a generic term in Australia for any sheepskin boots lined with fleece.

However, the use of the term "ugg" has become a point of contention between Australian ugg boot makers and Deckers Outdoor Corporation. The US giant has been trying to trademark the term "ugg" and has taken action against companies that use the term without its permission.

Immediate Effects

The decision by the Australian ugg boot maker to change its name has significant implications for the industry. It raises questions about the ownership of a term that has become synonymous with sheepskin boots lined with fleece in Australia.

The decision also has economic implications for the industry. It may lead to a loss of business for Australian ugg boot makers who are forced to change their name.

Future Outlook

The future of the ugg boot industry in Australia is uncertain. The decision by the Australian ugg boot maker to change its name may lead to a loss of business for the industry.

However, it also raises questions about the ownership of a term that has become synonymous with sheepskin boots lined with fleece in Australia. It may lead to a re-evaluation of the use of the term "ugg" in Australia.

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Conclusion

The decision by the Australian ugg boot maker to change its name amid a trademark dispute with Deckers Outdoor Corporation has significant implications for the industry. It raises questions about the ownership of a term that has become synonymous with sheepskin boots lined with fleece in Australia.

The future of the ugg boot industry in Australia is uncertain. The decision may lead to a loss of business for Australian ugg boot makers who are forced to change their name.

However, it also raises questions about the ownership of a term that has become synonymous with sheepskin boots lined with fleece in Australia. It may lead to a re-evaluation of the use of the term "ugg" in Australia.

As the debate continues, one thing is certain - the ugg boot industry in Australia will never be the same again.