mitsubishi asx australia

Mitsubishi ASX Australia: Uncertainty and Opportunity in the Small SUV Market

Main Narrative

The Australian automotive market has witnessed a significant shift with the recent axing of Mitsubishi's popular 4WD and SUV models, including the Pajero Sport and Eclipse Cross. This decision has left the Japanese brand without a direct rival to the Ford Everest, Isuzu MU-X, and Renault Arkana, and Toyota C-HR. The move comes as Australia's tightening car safety regulations force several major brands to reassess their product lines.

According to a report by CarsGuide, the production of the Mitsubishi Pajero Sport and Eclipse Cross has come to an end, marking the departure of these models from the Australian market. This development has sparked concerns about the future of Mitsubishi in Australia, particularly in the small SUV segment.

Recent Updates

A chronological timeline of recent developments highlights the significance of this situation:

• 2022: The Mitsubishi ASX's previous five-star safety score, based on 2014 testing, expired at the end of the year.
• 2023: Mitsubishi registered 9,176 new ASX units in Australia, accounting for 6.2% of the mainstream small SUV segment.
• 2023: The 2024 Mitsubishi ASX ES review by Drive highlighted the model's unrated safety status, citing the need for ANCAP testing.

Contextual Background

Mitsubishi's ASX has been a stalwart in the Australian market for over a decade, with over 6000 units sold in the first six months of 2023. The model's reputation for reliability and durability has contributed to its enduring popularity. The ASX's used prices in Australia typically range from $24,490 for the GS (2WD) variant to $35,240 for the Exceed (2WD).

The ASX benefits from Mitsubishi's reputation for bulletproof reliability and has been a consistent seller in Australia. Even with fresh rivals, the 14-year-old ASX remains a solid choice for many consumers. However, the ASX's safety rating remains a concern, with the model currently unrated by Australia's independent safety body ANCAP.

Immediate Effects

The axing of Mitsubishi's 4WD and SUV models has significant implications for the brand in Australia. The absence of a direct rival to the Ford Everest, Isuzu MU-X, and Renault Arkana, and Toyota C-HR may impact Mitsubishi's market share in the small SUV segment. Furthermore, the tightening car safety regulations have forced several major brands to reassess their product lines, potentially leading to further model departures.

Future Outlook

As the Australian automotive market continues to evolve, Mitsubishi's future in the country remains uncertain. The brand's decision to discontinue the Pajero Sport and Eclipse Cross may be a strategic move to focus on more sustainable models. However, this development also raises concerns about the ASX's safety rating and its ability to compete in the increasingly competitive small SUV market.

In conclusion, the axing of Mitsubishi's 4WD and SUV models in Australia marks a significant shift in the country's automotive landscape. As the market continues to evolve, Mitsubishi must adapt to changing regulations and consumer preferences to maintain its position in the country.