qantas frequent flyers

Qantas Frequent Flyers Face Changes to Reward Fares: What You Need to Know

Main Narrative

In a significant shake-up to its loyalty program, Qantas has introduced changes to its reward fares, making them more expensive for frequent flyers. This move has sparked concerns among loyal customers who rely on the program to earn and redeem points for flights and upgrades.

According to 9News.com.au, Qantas has made the changes to its Classic Reward fares, which will see an increase in prices for the first time in six years. The news outlet reported that the airline has put an extra million seats on sale across 100 routes, but the increased fares will affect those who use the program to book flights.

Recent Updates

In recent months, Qantas has made several announcements regarding its loyalty program. In January 2025, the airline announced new benefits and changes to its Frequent Flyer program, including more premium cabin reward seats and partner airlines. The changes also included the ability to earn more points when flying.

However, in January 2025, Qantas hit its loyalty customers with more expensive flights, according to The Australian Financial Review (AFR). The news outlet reported that the airline had reworked its loyalty scheme, making flights more expensive for loyal customers.

Contextual Background

Qantas Frequent Flyer is the largest loyalty program in Australia and New Zealand, with millions of members. The program allows members to earn and redeem points for flights, upgrades, and other rewards. The loyalty program has been a key part of Qantas's strategy to reward loyal customers and encourage repeat business.

The changes to the reward fares are likely to affect a large number of frequent flyers, who rely on the program to book flights and upgrades. The increased fares may also impact the airline's revenue, as loyal customers may choose to fly with other airlines or book flights at a lower cost.

Immediate Effects

The changes to the reward fares are likely to have significant implications for Qantas's loyal customers. Many frequent flyers will need to adjust their travel plans and budget accordingly, which may lead to a decrease in demand for Qantas flights.

The increased fares may also impact the airline's competitive positioning in the market. As other airlines offer more competitive fares and loyalty programs, Qantas may struggle to maintain its market share.

Future Outlook

The changes to the reward fares are likely to have a lasting impact on Qantas's loyalty program. The airline will need to carefully manage its loyalty program to ensure that it remains competitive and attractive to loyal customers.

In the short term, the increased fares may lead to a decrease in demand for Qantas flights. However, in the long term, the changes may lead to a more sustainable and profitable loyalty program for the airline.

What You Need to Know

If you're a Qantas Frequent Flyer, here are some key things you need to know:

• Reward fares have increased for the first time in six years.
• The changes affect Classic Reward fares, which will now be more expensive.
• The airline has put an extra million seats on sale across 100 routes.
• Qantas Frequent Flyers will still be able to earn and redeem points for flights and upgrades.
• The changes are likely to have a significant impact on loyal customers, who may need to adjust their travel plans and budget accordingly.

Conclusion

The changes to Qantas's reward fares are a significant development for the airline's loyalty program. As the largest loyalty program in Australia and New Zealand, the program is a key part of Qantas's strategy to reward loyal customers and encourage repeat business.

While the changes may lead to a decrease in demand for Qantas flights in the short term, they may also lead to a more sustainable and profitable loyalty program in the long term. As the airline continues to evolve and adapt to changing market conditions, one thing is clear: the loyalty program will play a critical role in Qantas's future success.

Additional Resources

For more information on Qantas Frequent Flyer, visit the Qantas website or contact the Qantas Frequent Flyer Service Centre.

Image 1: Qantas Frequent Flyer Log In

Image 2: Qantas Frequent Flyer Rewards

Image 3: Qantas Frequent Flyer Benefits